History
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First generation proprietor,
Kazuo Takemori -
Business established
Founder Kazuo Takemori (born 1895) begins producing brush tips for Menso brushes, a traditional craft of Kumano, the capital of brush making at the time, at his home workshop.
* Menso brushes: brushes developed to paint the faces on dolls and to paint details and flowing lines.
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Second generation proprietor,
Tesshyu Takemori -
Major Japanese cosmetics manufacturers begin introducing cosmetic application methods that make use of cosmetic brushes.
Thanks to recognition for his track record of producing Menso brushes, Takemori begins developing a platform for cosmetic brushes based on his experiences. -
Chikuhodo Co., Ltd. established.
Tesshyu Takemori takes office as President and CEO.
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New headquarters building established.
Mass production of cosmetic brushes begun.
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Early 80s
Company direction shifted to pursuing high quality in order to differentiate from low cost foreign brushes. Company focuses primarily on luxury cosmetic brushes, the quality of which gradually gained recognition in the industry.
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The brushes begin to earn high praise from domestic users as well as overseas manufactures and artists.
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90s
ARTIST series launched.
The first series that forms the foundation of Chikuhodo
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Factory extended.
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Third generation proprietor,
Shin Takemori(President and CEO) -
Second generation proprietor Tesshyu Takemori becomes Chairman, steps away from company management, and focuses on raising craftsmen and producing brushes.
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Exporting commenced.
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Kanebo Cosmetics launches the Kanebo Tesshyu Collection “鉄舟collection”.
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AugustOnline sales commenced.
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MarchTesshyu Takemori gives a tour of the Fudenosato Kobo workshop to Prime Minister Junichiro Koizumi, visiting Kumano on a courtesy visit.
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G, GSN series launched.
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Tesshyu Takemori becomes President of the Kumanofude Cooperative Brush Makers Association.
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Factory extended to accommodate the increase in inhouse brands and OEM production.
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Z series launched.
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BP series launched.
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Planning for the NOEL COLLECTION limited Christmas lineup commenced.
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Makie“蒔絵” series of cosmetics brushes developed, featuring Yamanaka lacquerware designs from Ishikawa Prefecture.
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K series launched.
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First Kiwami “極”Premium Set launched.
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Makie“蒔絵” series launched.
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Passion series launched.
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Direct trading with a New York luxury cosmetics brand commenced.
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R/RR series launched.
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Major increase in exports due to partnership with overseas agents.
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Takumi“匠” series launched.
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FebruaryCross-border e-commerce launched.
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Second Kiwami “極”Premium Set launched.
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April ~ to present
Shin Takemori becomes President of the Kumanofude Cooperative Brush Makers Association.
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P-FO launched.
First powder brush using natural silver fox hair in the industry.
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FO series launched.
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Third Kiwami“極” Premium Set launched (50 sets).
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Homare”誉” series launched, using kazan squirrel hair.
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Rampant spread of counterfeit Chikuhodo copies in China. Local manufacturer identified and exposed with cooperation from JETRO.
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JanuaryFlagship store launched on Xiaohongshu (China).
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Third Kiwami“極” Premium Set launched.
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Premium Silver Fox Zen“禅” series launched.
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NovemberTesshyu Takemori awarded the Medal of Honor (Medal with Yellow Ribbon) in the fall of 2022 for his hard work and accomplishments (in cosmetic brush production).
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Fourth Kiwami“極” Premium Set launched.
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Synthetic fiber J series launched.
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Autumn Chairman Tesshyu Takemori takes a further step away from the workplace to focus on overseeing the training of the next generation.